TREND SETTER: THE SM STORE’S NEW YOU


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#NewYouAtSM continues to bring a beautiful season in store as it highlights 8 key looks that will see you stylishly through the season.

White denim is a beautiful switch for a fresh, clean look. You’ll never go wrong with this great denim variation whether in a very sophisticated luxe, sporty high fashion or summer casual.

White denim is a beautiful switch for a fresh, clean look.

Utility looks have been hitting the runway in chic safari or modern military or anything in-between. Think of utility trousers paired with a basic top and a frilly accent – a new softer way of working the utility trend with a summer spin on it.

UTILITY: Elevate basics like a white crop top and paper bag pants to utility chic.

Yellow is the next big thing spotted as seen in Spring 2019 runways of New York Fashion Week.   From Self-Portrait, Kate Spade New York, and Lela Rose to Adeam, Brandon Maxwell and Monse – these designers incorporated this cheery color into their spring 2019 collections.

YELLOW:  Say “Yellow” to a New You here at The SM Store.

Prints are big and so are Stripes.Prints and pattern mixing will have a major moment this season while there’s no better statement than stripes and stripey staples in pastels which are looking hot for 2019.

STRIPES: Ladies, “stripe” a pose in this season’s pretty pastels, available at The SM Store.

PRINTS: Prints and pattern mixing will have a major moment this season.

Suiting in colours and patterns and pairing it with a tee keeps the outfit perfectly balanced and creates a laid- back look.

SUITING:  Get fashion points for laid-back suiting.

Textured separates you can mix and match makes your outfit more interesting; while a Sporty look is a great way to stride in style.

SPORT: Today’s fashion forecast: sporty in this one-piece swimsuit and rubber shoes.

TEXTURE: Textured separates make a date night look more interesting.

Be a trendsetter at The SM Store.


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