Mober Partners with what3words to Revolutionize Delivery Experience in the Philippines


Mober, the pioneer of electric vehicle delivery in the Philippines, has partnered with location technology company what3words to improve customer service. Together, they have created an innovative solution that will enable customers to provide their exact delivery location using just three unique words that represent a real-world location.

This collaboration ensures that deliveries arrive at their intended destination quickly and efficiently, without drivers having to ask for additional directions, which can sometimes lead to confusion or delay. This new approach optimizes the delivery process, resulting in a smoother customer experience.

In today’s on-demand economy, consumers expect fast and reliable service, and businesses are under pressure to meet these demands while still protecting their margins. In the Philippines, one of the biggest barriers to seamless deliveries is the challenge of communicating the precise delivery location, especially in rural areas. This is where what3words comes in, solving the problem by dividing the world into a grid of 3m x 3m squares, and giving each square a unique three-word identifier. Customers can input this combination of words into the Mober app at checkout, making the delivery process more convenient than ever before.

With what3words’ accurate mapping technology, Mober can now offer delivery capabilities with new heights of precision. Customers can specify their location to any 3m x 3m square, making it easier for Mober to locate and deliver their products. This innovation will help Mober to achieve its goal of becoming the leading green logistics delivery provider in Southeast Asia by being the largest operator of delivery EVs in the region.

Dennis Ng, CEO of Mober, said, “We’re always looking for ways to enhance our customers’ shopping experience, and our new partnership with what3words is a prime example of that commitment. It avoids causing delayed delivery as customers do not need to explain street directions or landmarks to the drivers. This deal also provides our partner retailers with increased confidence that their goods will be delivered on time and without any hassle.”

Chris Sheldrick, Co-Founder and CEO of what3words, said, “Deliveries are often impacted by poor addressing. Whether it’s an inaccurate street address, duplicate road name, or a condominium with multiple entrances, with what3words, Mober’s delivery capabilities will reach new heights of precision, as customers can specify their location to any 3m x 3m square.”

Mober’s 80-person team, including delivery drivers, has seen explosive growth in the delivery service sector over the past several years. It is well-positioned to pioneer EV deployments in the Philippines, partnering with clients such as IKEA, Nespresso, and SM Appliance Center.

This partnership with what3words marks an exciting milestone for Mober, enabling the company to offer a faster, more efficient, and smoother delivery service than ever before. With this new solution, Mober is sure to enhance customer satisfaction and set the bar high for future innovations in the logistics industry.

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